As we prepare to welcome the second half of 2021, we want to be ready for the changing digital landscapes and continue developing effective content that engages and retains our audience, as well as generate more traffic, leads, and revenue.

We’ve summarized 5 of the biggest digital marketing trends of 2021 where you should start investing your time and resources into!

1. The Rise Of AI Marketing

Did you know that 2 out of 3 consumers are using AI without even knowing they are interacting with chatbots? If you’re thinking that ain’t you, think again. Every time you command Siri or Google Voice Search to do your dirty work, you’re already engaging with AI!

Businesses can now leverage AI to analyze consumer behaviour and search patterns, as well as extract data from social media platforms and blog posts to better understand their consumers.

AI will soon be the driving force behind many services and we already see it implemented in many areas such as:

• Basic communication
• Product recommendations
• Content creation
• Email personalization
• E-commerce transactions

2. E Commerce And Social Commerce

Believe it or not, shoppable posts are becoming the way of the future. With the introduction of Facebook Shops, Instagram shops, and Pinterest Shopping Ads and Catalogues, social commerce is on its way to becoming one of the largest marketing and eCommerce trends in 2021!

Social commerce gives brands the opportunity to optimise the shopping experience across multiple channels and platforms, allowing their customers to purchase products at every step of the way.

With helpful and familiar presentation options and streamlined payment tools, businesses can now rapidly build their own digital storefront and look towards expanding into more opportunities online.

3. New Business Opportunities Via Messenging Apps

For all the avid Instagrammers, you probably noticed the new messenger merger (and the extremely cool function of messing with the chat themes).

This is a progression towards interconnectivity of Messenger, Instagram Direct and WhatsApp. What does that mean? Well, expect that every new function introduced in any one of those apps will eventually be available in the other two.

This will open more doors to new eCommerce opportunities and provide more ways to run cross-platform ad campaigns in order to expand your opportunities.

Brands and businesses can utilise this to expand their campaigns and functions across different platforms, broadening their audience potential in ways that hadn’t previously been considered. As we all say, “the more the merrier!”

4. Video Marketing And Webinars

If you think videos are going out of season anytime soon, we’re sorry to burst your bubbles. Video marketing is one of, if not the, most important marketing trend today and likely for the next 5-10 years.

Due to its ability to easily and effectively communicate your message and educate your audience, videos remain highly appealing to many.

Before you start getting upset that you aren’t a Youtuber of some sort, remember that there are plenty of ways to drive higher engagement with your video marketing efforts. You can simply make a video post or start a live broadcast on Facebook, Instagram or LinkedIn.

Webinars are also seeing a surge in popularity and here’s why:

Imagine sitting through over 30 slides by yourself, hoping to absorb every word like a sponge and learn something new. (If that were us, we wouldn’t learn a damn thing!)

We want to be able to ask questions and interact. Having the chance to be in a small group and ask questions of experts sound more appealing, doesn’t it? It’ll probably make understanding content much easier and a lot more fun!

5. Interactive Content

When you come across a personality quiz, your first instinct is probably to share your results with your friends and get them to take the quiz too. That’s the power of interactive content. It gets you to engage with the post so effortlessly.

By getting your audience to interact with content through something fun like a quiz, brands can easily capture attention and make themselves more memorable.

Adding interactive elements to your website or social media page is a fantastic way to provide value for your audience, get them to engage with your brand, and helps you learn more about them too!

Here are some great examples of interactive content you can try out today:

• Games
• Polls
• Interactive videos and eBooks
• Surveys
• Contests

Repurposing content across channels
As you experiment on creating more fresh and exciting content, it’s also important to have a strategic approach while doing so.
It’s so much easier to scale your content when you start repurposing them. You don’t need to write every post, shoot every video and design every infographic from scratch. Instead, you can simply transform your old content into a new format. For example, turning a podcast into a blog article.

Now that you know all of the biggest digital marketing trends to look out for in 2021, it’s time to start leveraging on them to grow your business. Contact us and let’s get to work!

CONTACT US TODAY

If you want to begin investing in marketing for your company, but are worried or don’t know how to start, do not fret! That’s exactly what we’re trained to do, ready to bring you to the digital success your company deserves. Contact us today to get started. Send an email at thelionden@rawrglobal.com  or click the blue messenger button at the bottom right, and we can get to work straight away.