3 Must-Know Changes of Google Analytics 4
Hits (GA) vs Events (GA4) One of the most significant changes in GA4 is the shift towards event-based tracking. Unlike UA, which records each interaction on your website as hits, GA4 records each interaction as events. (Old) Universal Analytics Uses a hit-based model, which means that each interaction with your website or app is recorded […]
How Our Digital Marketing Solutions Drive Results
Combining digital marketing with customer relationship management (CRM) strategies is a game-changer. That’s why we started our new digital marketing practice. We blend services such as email marketing, social media management, and PPC advertising with CRM strategies to help businesses attract, engage, and keep customers every step of the way. In this blog we look […]
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