Is your content marketing strategy working? 3 SOLID ways to evaluate success
Developing your content marketing strategy requires dedicated targeting, planning, and tracking. With so much resources and time invested into it, you would definitely want to know whether your efforts have paid off.
Conducting a successful content marketing campaign goes beyond creating content and uploading it to as much online channels as your resources can handle.
If that’s the case, then how exactly do you know if you are on the right track? With success being such a broad term, there can be endless ways to determine it. So, we did the work for you and have summarized what you need to measure in just 3 steps!
- Identify your objectives and goals
Firstly, you need to determine your objectives and define what that actually means for your business. Once you are clear about that and have created the appropriate calls to action in your content, you can start measuring!
Its also crucial to have clear goals before your content marketing strategy sets sail. Without setting goals for the content you create, how can you expect to measure and know whether or not you achieved your desired results?
Whether it’s to increase traffic, build brand awareness, or to land clients and customers for your business, always set goals for every piece of content you create.
- Focus on useful metrics
Secondly, although metrics such as likes, shares, and page views are important, they don’t necessarily mean that the piece has been successful in terms of bringing in revenue. As we previously mentioned in our article The 4 Secrets to GUARANTEED conversion with Social Media Content, high engagements does not always equate to high sales.
Even though we live in an era where everything should be analysed, the only thing that makes a difference is if sales are increased.
Try looking into deeper and more useful metrics such as:
- Time spent on the content
- User engagement with the piece
- Conversions from the piece
- Links pointing to it
- Track the referrals
Lastly, find out how frequently do people use your content as a reference. This doesn’t include content contributors or partners linking to your content as part of your outreach plan.
Observe if readers are sharing your content in online forums because they genuinely find it useful or media quoting from it because they consider your brand to be a thought leader in your field of expertise.
In the end, it all boils down to how your business defines success as it varies for each business. Measuring the right metrics tailored to your business’ specific objectives can be a time-consuming process. So, let us help you out on this one and guide your brand to success!
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If you want to begin investing in marketing for your company, but are worried or don’t know how to start, do not fret! That’s exactly what we’re trained to do, ready to bring you to the digital success your company deserves. Contact us today to get started. Send an email at firstname.lastname@example.org or click the blue messenger button at the bottom right, and we can get to work straight away.
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