Why Businesses Use Facebook (and Why You Should Be Using It Too)
THE BIGGEST PLATFORM IN THE WORLD
Facebook. The biggest social media platform on the world, housing 2.3 BILLION people (and still growing everyday), it’s the prime social media platform for businesses (like yours!) to advertise on.
Samsung, Coca-Cola, McDonald’s, so many different diverse brands exist on Facebook, updating their brand image day by day, where millions go on their pages to get daily updates. What’s stopping you from showcasing what you can offer on Facebook?
Here are five reasons why businesses are using Facebook as an advertising platform, and why you should start too!
LOW-COST MARKETING STRATEGY
Offline advertising (campaigns and TV) can cost thousands and thousands of dollars. These methods provide no guaranteed results, only a large amount of exposure, but exposure doesn’t translate to customers. Why spend on risks when social media advertising provides safer alternatives?
Facebook allows you to market your company at targeted audiences for a mere fraction of that cost, being a great platform for any business, from start-ups to even multinational corporations! (And it’s true, all the big brands are on Facebook!)
Larger businesses can also use Facebook as testing grounds for marketing messages and themes before launching larger campaigns, providing a risk-free method to test the marketing waters.
Facebook analyses the information that billions of users enter into their profiles, growing a large database. You, as the owner of your company’s page, can pay to use the database to deliver targeted advertising specifically to your target audience.
For example, let’s say you own a football shoes store. Your target audience demographic wouldn’t be a 45-year-old mother who loves knitting, it would be the 16 to 40-year-olds who play soccer! Facebook actually takes this data in (users who like football pages on Facebook), and allows you to target that specific audience, giving you a higher chance of gaining new customers.
COMMUNICATE DIRECTLY WITH EXISTING AND POTENTIAL CUSTOMERS
Facebook, as a social media platform, provides you and your customers a direct method to communicate with each other. Answering any inquiries they might have, showcasing (but not overselling) your products and/or services, and sharing information that appeals to their interests will benefit you in the long-term.
It not only helps you build credibility and get a step ahead of your competitors, but it also helps develop trust between you and your target audience, and as we all know, trust is important if you want to keep your customers. Better they talk to you than to your competitors!
STEER TRAFFIC TO YOUR WEBSITE
One useful feature that Facebook has is that you can add links to to your own business websites. People who visit the links that you set up will be exposed to stronger marketing messages and (something that Facebook doesn’t have) the ability to purchase goods or contact you for your services.
An added benefit is that if people visit your website from your Facebook, it will most likely result in gaining a new customer as they were interested enough from your Facebook page to actually visit your website and learn more about your company.
RAISE BRAND AWARENESS AND ENGAGE THROUGH WORD OF MOUTH
When Facebook users click the “Like” button on your Facebook page, they will begin receiving updates about your company on their wall, where their friends can actually see your content. Just by existing on Facebook, you are already advertising your goods and services for free!
This multiplies your exposure a lot, strengthening brand awareness and image. Any positive feedback about your company will also be shared to users who liked your page AND the friends of their users, further promoting your company and brand!
CONTACT US TODAY
If you want to begin investing in marketing for your company, but are worried or don’t know how to start, do not fret! That’s exactly what we’re trained to do, ready to bring you to the digital success your company deserves. Contact us today to get started. Send an email at firstname.lastname@example.org or click the blue messenger button at the bottom right, and we can get to work straight away.
Web accessibility is about providing your website visitors with the same level of user experience. This includes users who are visually impaired, illiterate, or have a learning disability. In order to provide equal access and equal opportunity to people with...
As we prepare to welcome the second half of 2021, we want to be ready for the changing digital landscapes and continue developing effective content that engages and retains our audience, as well as generate more traffic, leads, and revenue. We’ve summarized 5...
When it comes to website design, there are many factors to consider to develop an appealing website which also generates revenue. For many businesses, its common to focus on an outstanding design rather than one that maximizes their conversion rates. As your...