Videos are, by far, the most popular media format on the internet. From movies, to television shows, to homemade videos, they’re highly entertaining and informative. Not only that, but they’re an integral part of marketing.
Videos are a great marketing tool for businesses. In 2020, 81% of businesses use video as a marketing tool, a huge increase from last year (63%). The thing is, there are many different types of videos that are effective for many different types of businesses. So, how do we know which video type fits which business?
Let’s get to it.
EDUCATIONAL VIDEOS
Educating your audience is a great way of showing how knowledgeable your business is and your expertise in the industry. Especially effective if you work in a niche service or market, it can build trust between you and your customers.
Several different formats of educational videos exist which can help cater to your different audiences. Regardless of which format you do decide to record (whiteboard, webinar, or live action), it’s best to keep the videos short and informative.
ENTERTAINMENT VIDEOS
Online audiences love short and “snackable” content. This format allows you to create fun and interesting videos that makes your audience laugh or get inspired. Analysing your audience will help you figure out what type of content entertains them, and putting out content that your audience enjoys will get them to return for more.
These videos work because they pose as a non-intrusive way to build interaction between you and your customer, strengthening brand rapport. Social media users love this type of content, and the funnier it is, the more shareable it becomes.
EXPLAINER VIDEOS
Explainer or Demo videos are short videos explaining your services and/or goods in a visual format. These formats work great for start-ups who want to show what they offer and why they should be picked over the current industry giants.
If you’re a start-up, most customers don’t have any reason to trust you with their money. Explainer and Demo videos are a great way to capture their trust and develop a growing customer base for yourself.
EVENT VIDEOS
Do you run a business that holds many events? Then what you need is an Event video. There are many different types of events and, as such, there are many different types of event videos. From live streaming, to highlight and montage reels, you need to understand what type of event video suits your brand best
Event videos work great because they constantly build hype around your brand and content. For example, take a look at the annual Apple Keynote. Year in, year out, they do a product showcase and it gets everyone going crazy about the new products they’re releasing. It’s effective, for sure.
Each video format has its advantages. Pick the best video type for the campaign that will work best for the campaign and the audience you are creating the video for. You are able to use all different types of video formats but sticking to two formats will develop visual consistency for your brand.
Still not sure what will work best for your business? Or maybe know what you’re looking for, but don’t have the means to make the videos? Reach out to us and we’ll figure out the best plan for you.
CONTACT US TODAY
If you want to begin investing in marketing for your company, but are worried or don’t know how to start, do not fret! That’s exactly what we’re trained to do, ready to bring you to the digital success your company deserves. Contact us today to get started. Send an email at thelionden@rawrglobal.com or click the blue messenger button at the bottom right, and we can get to work straight away.
