A CHESS MOVE

Singapore just entered into the Circuit Breaker phase, and businesses starts shifting all of their operations online. From working, to studying, to ordering groceries, you name it. Person A, as a business owner, start thinking about what’s the next best move for the company, and decided on pausing all operations until the Circuit Breaker ends.

Meanwhile, Person B invests their money into getting online presence through digital marketing and advertising, all to ensure that his company has a position on the screens of the hundreds of thousands of people who are stuck at home with nothing to do but to use their mobile phones and computers.

Now which one of them have the ability to still serve their customers even during Circuit Breaker?

In Singapore, there has been a recorded 39% increase on social media usage during the Covid-19 period, and this is purely on social media. It is the best time now to establish a digital presence and reach out to your customers. Here are three methods to build your digital audience easily.

MARKETING STRATEGIES TO GROW YOUR BUSINESS FROM HOME

1. SOCIAL MEDIA MARKETING

Every day without fail, people are now using their phones and computers more, to pass the days. 54% of people online use social media to research on products, especially more now that all people do is stay at home. By establishing your digital presence on social media, you are exposing your business to thousands and thousands of possible new customers.

Showcasing what you can offer them might attract many to come your way after even if they are not able to step out of their house to shop during Circuit Breaker.

2. EMAIL MARKETING

Understanding your audience is key to convincing them to become your customers, and with the increased time spent on digital services, now is the perfect time to get to know your customers.

Business-to-Business (B2B)

For business-to-business (B2B) companies, updating your customers on the brand-new services or products you have in store through e-mails is an efficient way to let them know you’re ahead of your competitors.

Business-to-Consumer (B2C)

For business-to-consumer (B2C) companies, consumers will only purchase from companies that they know they can trust. A trusting relationship can last long, way longer than the Circuit Breaker will, and since your audience are doing nothing at home, why not take the time to build that relationship with them? An easy way to reach out to all of your audience in one go would be to create an e-mail newsletter in which they can be updated with the latest information regarding your company.

3. SOCIAL AND GOOGLE ADVERTISING

Every second not spent on ensuring your business has a digital presence is a second another business will take your place on the screens of the masses. During this period, people may be saving up money and your business might be slowing down, but that’s all the more reason to spend more money on advertising.

Ensuring your content goes out to the people who are still looking for things to buy will ensure your company can stay afloat during this period. After the situation comes back to normal, people are going to go back to purchasing products, and would you rather have them do business with your competitors, or do business with you?

Advertising on social media and Google ensures that your company stays in front of your audience and constantly relevant so that when they are ready to purchase, they will be purchasing from you and NOT your competitors.

BENEFITS OF SOLIDIFYING YOUR MARKETING DURING CIRCUIT BREAKER

1. A STEP ABOVE YOUR COMPETITORS

By strengthening your digital marketing efforts instead of letting your business fade away, you are already one step ahead of those who are trying to cut their losses and save their money. Going on the offensive now means you will have less competitors fighting for your audience’s attention, guaranteeing higher chances of success.

2. CAPITALIZE ON CUSTOMERS WHO ARE BUYING NOW

Due to the Circuit Breaker, so many businesses have shut down, on the belief that there will be lesser customers purchasing from them. In the game of supply and demand, while demand has slightly gone down, businesses shutting down meant supply has dropped dramatically. Be the number one choice to your audience, and let them know by advertising your business’s existence online.

3. GUARANTEE SUCCESS POST COVID-19

Sooner or later, the Coronavirus will pass, and when that happens, do you want to start your marketing strategies from square one? Or would you want to be ahead of the curve, dealing business with multiple customers, due to the hard work and effort you put in over the past few months?

Digital marketing is hard work and effort, but this is the best time for you to put in that effort. Our clients understand that, and we do too, and we’ve all begun to invest on digital marketing.

CONTACT US TODAY

If you want to begin investing in marketing for your company, but are worried or don’t know how to start, do not fret! That’s exactly what we’re trained to do, ready to bring you to the digital success your company deserves. Contact us today to get started. Send an email at thelionden@rawrglobal.com  or click the blue messenger button at the bottom right, and we can get to work straight away.